Visma is a large company serving many types of customers, in many countries. How can we still reach a specific target group being part of a large and diverse company?
The latest Google SEO algorithm update released on the 24th of July, focuses on boosting local search rankings, rather than punishing low-quality content, as with the previous algorithm updates.
Visma is a B2B-company selling products and services that usually requires a thorough decision-making process. Hence, the communication with our customers differ compared to communication B2C-companies experience.
Average values can be very useful in analyzing patterns and trends in our data, but we also need to be mindful of some of the risks and shortcomings inherent in these metrics.
While apps have long since transformed our personal lives, from the way we communicate, interact, gather, manage and use data. They are now also transforming our professional lives.
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